QUESTIONS: There’s a few Patron’s I’ve had that just couldn’t understand the more advanced ad and brand techniques share with them. Despite overwhelming evidence to the power and epic performance results due to creative and COUNTERINTUITIVE THINKING, so many ideas on deaf ears in a thick skull. I mean there are hundreds or well-written (archived) books, articles, videos, by industry experts, saying the same thing. It’s like the FLAT EARTH THEORY for some business owners. They only believe what they see before their eyes. “Perception” is in no way, shape, or form having a 360° “Perspective.” I can accept them just the same. I just felt the need to air a grievance. 1. “Suffer fools, gladly.” is one of the three holy bible verses usually at the top of mind. The other two, you’ll have to guess. Here are the hints: 2: 👉🏼 🔛 👈🏼 3. 🙅🏼‍♂️💫💎🐷

We NAMED the company 8grape (House of 8grape) just in case we ever wanted to sell Peanut Butter and grape Jelly sandwiches at a later date. I believe a company doesn’t have a brand unless you can pivot to any other business of your choosing (at any point in time). Period.

Knowing what the differences are between “real” Branding vs. Commodity is a sink or swim matter, between stagnation and growth, between a company’s ability to scale vertically or horizontally. The ideal BRAND is capable of swimming while scaling for vertical growth. In a single sentence. That’s that. #8grape #instagood #profileagncy #statenislandny

The first “DREAMtank” will happen this evening. I’m excited to step into the unknown with people I haven’t met yet and a deep desire to help and be helped. #playintraffic #8grape #instamoment

Coming soon in 2025. #8grape #siff #profileagency

. Can you guess the author? HINTS: This book was written in 1513, Italian author, first name starts with an “N”. #8grape #sonofaking #profileagency

THANK YOU for your RESIGNATION. For many, it’s a cause for celebration. There’s quite a few facial likenesses here. Enjoy the show! #8grape #trudeau #profileagency

THIS IS ONLY a test. #8grape #testing #profileagency #statenisland

. BIZARRE COMPOSITION(s) like these are so strange to look at and study. The texture(s), colors, compositions and patterns sort of have a cohesion although, the decisions making process is probably the most compelling and unanswered question. How did you arrive at this (,AI)? I am curious. #8grape #ai #profileagency #statenisland

. If you know what this is. Then you know what it is. #8grape #netflix #profileagency

. If they’re not talking about it, then you haven’t created anything REMARK-able. 8grape.com/woma ⬆️ (comp. pdf). ⬆️ No sign up, no email address, no nothin’. Good-bye 2024. Ur days are numbered. Have a great new year. And welcome 2025!! #8grape #woma #profilagency

. ACCORDING TO Google’s Think Tank, this chart is called the “Messy Middle.” We agree with this view. The usual method for marketing USED TO BE the Click Funnel (Est. In the 1800s) no longer works the way it used to. Today, it’s all about helping people, Patrons and customers to stay out of the INDECISION circle in the (messy) middle and go straight through the Exploration and Evaluation circles to Purchasing space at the bottom. Creating a great Experience for purchasers helps to make their return feel safe and secure. This is one way to Create Great (Exposure, Trigger, Exploration, Evaluation (Experience) and Purchase. Then, it’s rinse and repeat the cycle all over again, start to finish. #8grape @executive_chef_mike_ #google #profileagency

Great event @ Flagship Brewery this evening. A good time was had by all. Merry Christmas to all. @executive_chef_mike_ @island_wide_realty @house_of_8grape @flagshipbrewery #8grape #flagshipbrewery #profileagency

. 2024… I love the more challenging years where several failures have incidentally compiled, one upon another. I could fall into depression or see myself as a seed waiting to open up again. Looking back on this year, it has been VERY EXCITING creatively and “getting in the pocket”, by this I mean intentionally developing greater refinement. Financially, spending SOOOOOO much time living and learning it could hurt and damage the business. Creatively, it means to slowly RELAUNCH it and see where it lands by December 2025. Are we playing the long or the short game? #8grape #longgame #profileagency #takestime

We’ll just leave a candle on in the front window so you know someone is home. #grape #siffnyc #someoneishome #profileagency

. INFOGRAPHIC: Results are usually a BEFORE and AFTER scenario. H re’s what happened in Williamsburg | Brooklyn from 2000 - 2006. #8grape #williamsburg #brooklyn #profileagency This is just 15 years old relevant

We believe in starting anything one does with a PURPOSE. This is also known as “your Vision”, “your Why”, or the “Raison d’être” (reason for being). http://siff.nyc #8grape #siffnyc #profileagency #rivian

Accepting Film Submissions: JANUARY 2025: http://siff.nyc @siff.nyc #8grape #siffnyc #profileagency

These are certainly different times. And it also might not be the strangest of times either. There are mysteries to unfold ahead with utmost certainty and most of those mysteries can’t be predicted, although some will try to say they saw it in hindsight, like they looked into a crystal ball of some sort. #8grape #neweras #brandprofile

. This is who I VOTE for today. Why? Many reasons. Here are the top 5: 1) He’s already dead. You can’t re-kill a dead man. Electing a dead man should scare all our enemies. 2) He was shot. This means he upset people. No one wants to kill a person that doesn’t upset people. 3) He freed the slaves. There is dispute about his “real reasons” for doing this. I don’t care. Free is free. 4) He is still widely considered the best POTUS we’ve ever had. Right or wrong, there’s a reason right there. 5) He holds the epitome of a classic rags to riches story. Determination was his hallmark to success. #8grape #electlincoln #profileagency

STUFF: Some new. Some old. Advertising and Brand taken up a notch or two… via design. #houseof8grape #throwbackwednesday #profiling #instagood

“As an explorer Columbus was mediocre at best. He knew less about the sea than did the average sailor on his ships, could never determine the latitude and longitude of his discoveries, mistook islands for vast continents, and treated his crew badly. But in one area he was a genius: He knew how to sell himself.” — Robert Greene The 48 Laws of Power #8grape #columbus #profiling

“To trade by means of money is the code of the men of good will. Money rests on the axiom that every man is the owner of his mind and his effort. Money allows no power to prescribe the value of your effort except the voluntary choice of the man who is willing to trade you his effort in return. Money permits you to obtain for your goods and your labor that which they are worth to the men who buy them, but no more. Money permits no deals except those to mutual benefit by the unforced judgment of the traders. Money demands of you the recognition that men must work for their own benefit, not for their own injury, for their gain, not their loss–the recognition that they are not beasts of burden, born to carry the weight of your misery–that you must offer them values, not wounds–that the common bond among men is not the exchange of suffering, but the exchange of goods. Money demands that you sell, not your weakness to men’s stupidity, but your talent to their reason; it demands that you buy, not the shoddiest they offer, but the best that your money can find. And when men live by trade–with reason, not force, as their final arbiter–it is the best product that wins, the best performance, the man of best judgment and highest ability–and the degree of a man’s productiveness is the degree of his reward. This is the code of existence whose tool and symbol is money.“ The above excerpt is from Atlas Shrugged, © Copyright, 1957, by Ayn Rand. #8grape #whatmoneyis #profileagency

Out of Home (OOH) FACTS : OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online. This is according to the OAAA.org. #8grape #eyesmedia #profileagency

“Online Shopping”, “Apologize More”, “True Love”, “Enemy Within”, and “Psychotic Disorder” are the first 5 of a ten part series. Well, we’ll just have to see if this campaign flies as it should. Awaiting results to show in 60-90 Days. It’s the first 5 of a B2B Campaign: If you get it, we get it too. If you don’t, then we try again. Special thanks to @jamesvictore for bolstering personal empowerment (permission) and achievement to harnessing a creative point of view. #8grape #neurochemical #profileagency

Progress BASED ON The Ukrainian Map (DeepState.live) @deepstate.shop over the last 5 days. See the website to see who is where, which combat units are present, and how many men are in each Brigade or Regiment. This war (of attrition) has been devastating for Ukraine (since 2023) even with the “as long as it takes” narrative and backing of the West (EU, NATO + US) all to no avail. I never thought Zelensky and West were actually that serious about keeping this war active “Until the last Ukrainian.” I was so wrong about that. 🙂‍↕️😔✌🏼 Peace ☮️ please. #8grape #slavaukraini🇺🇦 < A literal Stefan Bandera meme. > #profileagency

“The Greek myth of Narcissus is directly concerned with a fact of human experi­ence, as the word Narcissus indicates. It is from the Greek word narcosis, or numb­ness. The youth Narcissus mistook his own reflection in the water for another person. This extension of himself by mirror numbed his perceptions until he became the servomechanism of his own extended or repeated image. The nymph Echo tried to win his love with fragments of his own speech, but in vain. He was numb. He had adapted to his extension of himself and had become a closed system.” - Marshall McLuhan, Understanding Media: The Extensions of Man #8grape #marshallmcluhan #profileagency

The following is an excerpt from Atlas Shrugged, © Copyright, 1957, by Ayn Rand. “Have you ever asked what is the root of money? Money is a tool of exchange, which can’t exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil? “When you accept money in payment for your effort, you do so only on the conviction that you will exchange it for the product of the effort of others. It is not the moochers or the looters who give value to money. Not an ocean of tears not all the guns in the world can transform those pieces of paper in your wallet into the bread you will need to survive tomorrow. Those pieces of paper, which should have been gold, are a token of honor–your claim upon the energy of the men who produce. Your wallet is your statement of hope that somewhere in the world around you there are men who will not default on that moral principle which is the root of money. Is this what you consider evil? “Have you ever looked for the root of production? Take a look at an electric generator and dare tell yourself that it was created by the muscular effort of unthinking brutes. Try to grow a seed of wheat without the knowledge left to you by men who had to discover it for the first time. Try to obtain your food by means of nothing but physical motions–and you’ll learn that man’s mind is the root of all the goods produced and of all the wealth that has ever existed on earth. 💵 #8grape #money #profileagency

LOGOTYPE : (not yet a brand) for EMS First. It launched nationally September 11, 2024. The company is positioned to be a MULTI-pronged resource for EMS workers in the continental US. As long as they “Do what they say they are going to do,” this company should be a hit. They are off to a great start and please join the house to wish them “Godspeed!” #houseof8grape @ems_first #profileagency

. These ads are for LinkedIn posts. Ads were resized for a vertical version as apart of a 10-week EMAIL campaign. This is directed to a B2B market, specifically intended to enroll brokers to BENEMONT Worksite Benefits brand. HOW? This Patron saw an advertisement we did for OUR Team and wanted this to be his campaign. We made it happen. So, this is how THE PERFECT MURDER ads came to be. #8grape #benemont #profileagency @stoutcap @alibecci44 @m2_podcast @traceyporpora @omg_cpr @stateneats

. #eyes #statenisland #notharlots Exclusive to Staten Island and its environmental development. A direct blend of landlords, advertisers, and artists. #8grape

. THE HOLDING COMPANY (-minus a few other assets). “We take businesses from Point A to Point B in the fewest steps possible with the resources they have available. #Houseof8grape #8grape #profileagency

Aesthetics is a heightened sensitivity and appeal to beauty as in a work of art rather than an informal confirmation to socially accepted notions of good taste. Q: Is good taste the enemy of art? Is it? Q: What are the definitive guiding principle in matters of artistic beauty and taste? Perhaps there is an underlying set of principles or just one single, unifying principle. Perhaps it is a combination of meaning and its context which is then elevated to reach the heights of art. 🤷🏼‍♂️ Thoughts?

. . When the accounting department of a company is tasked to budget for a marketing department, and its expenditure(s), a strategy is developed like a Profit and Loss balance sheet, where there is one right answer to: Will it make or lose money? . . The problem with this balance sheet approach in marketing is that best answer to a successful marketing campaign can have many right answers. The logical approach seldom works in the market. People want to be entertained, not persuaded or convinced to buy. #8grape #economic #profileagency

. WHAT THE ….. !!!! 😁 Is #throwbackthursday still a thing? I didn’t get the memo. #8grape #thisisonlyatest #profileagency

Some great and useful frameworks used in Planning and for developing a Strategy to hit targeted goals. If winning is the name of the game, then being a few steps ahead of the curve allows Patrons to reach their perspective markets when they are ready to do so. #8grqpe #knowhere #profileagency

One big idea is worth three times that in the waves of potential. 🙏 #8grape #waterisfluid #profileagency

BENEMONT is a Worksite Benefits health insurance service provider. They work with brokers (locally and regionally), most NATIONAL insurance carriers and with companies looking to maximize health benefits for their employees. If there was ever a good time to switch, this week is as good as any week. We decided to use a more radical approach rather than using a traditional approach to marketing and advertising for his company. The results of this campaign are still too early to measure and see what has happened. In three weeks we will see what the score is. #8grape #murder #profileagency

Why don’t eggs tell jokes? Because they’d crack each other up. But, eggs can be pretty poetic in the kitchen. If they were a couple mixing it up, they’d be the scrambled eggs! :D #8grape #ilikeggs #profiling

A history teacher explained that there were two types of history writers. One group are INNOVATORS and the other groups are PRESERVERS. Innovators are change makers, risk takers and think outside of the box. Preservers seek stability, keeping the peace, and never buck against the current. Innovators are represented by 20-30% of the US population. Preservers represent a whopping 70-80% of the population. And, this is why little changes are implemented and things stay the same. I’m an innovator so the Patron’s at 8grape are open-minded enough and ready to risk a little to get ahead of the pack. So, that’s why we roll, design and write, the way we do. #8grape #innovation #profileagency

. #playintraffic is an exploration in achievement and what it means to do great things in real places with real people and great businesses. This is a blend of 4 elements as a hat tip to The German Reinheitsgebot, or purity law, which is the world’s oldest food safety law still in existence, celebrates its 500th anniversary in 2023. The statute limits German beer brewers to just four ingredients: malt, hops, yeast and water. #8grape #purity #profiling

• Jeezzzzz. And here I thought I was wasting time writing years of material for entrepreneurs, business people, and advertisers who weren’t using many of the recent #neurochemical content, postulates, and theories I’d compiled. [ BinkNyc.com ] As it turn out, it’s a was “bink” hit with the neuroscience academics and scientists. Who knew? [ not me! ] I guess this is what happens when you write about things that are 10-20 years ahead of time. #8grape #neuroadvertising #profileagency

. One of the greatest American BRANDS, love it or hate it, this is what good brands do. Love to hate them, hate to love them. Both sides of the same coin. Does it really matter if it was staged or not? Branding is branding and this was “on-brand” as we say in the biz. #8grape #trumpeter #onbrand

Haha. Love the fact that @nymag bespeaks of 11211 (Williamsburg) & 10003 (East Village) ZIP CODE publications in an OBITUARY for the founder Clay Felker. @miltonglaserinc told me in his meeting room that he and Clay sat at the very table, we were seated, and innovated the idea, voice, and premise of NEW YORK MAGAZINE. What Milton didn’t mention was that the copywriting for the initial mailer (survey research) was written by Dick Raboy (my mentor at the time). I don’t mind the dig. 11211 & 10003 were both innovative experiments rather than magazines where the people of these Zip Codes could express themselves openly and candidly without interference from an editors, publisher, or editorial staff. To my knowledge 1) there has never been another magazines named after a Zip Code. 2) there has never been a published magazine with a NO EDITING policy as its core premise. Fast forward to 2012: A researcher from @omnicommediagroup was hired to see if the 11211 Magazine had any impact on the rise and gentrification of Williamsburg. He returned with his findings two weeks later and said: “Not only did 11211 give rise to Williamsburg but reintroduced Brooklyn as a desired and sought after tourist destination.” He added: “Breuk, in 2000, Brooklyn wasn’t even tracking tourism yet. They didn’t start tracking and numbers until 2002. And, the Brooklyn Borough research was focused on Williamsburg, in particular.” Wow, Okay. Cool. 😎 #8grape #williamsburg #profiling

This is what happened last week… 💀👻😉 #8grape #benemont #profiling

Another historic milestone in the Republic of US. This country never was a #democracy from the get go. The slogan: “America: making the world safe for Democracy.” — Edward #Bernays (father of #PublicRelations).

In a proposal to @empireoutlets years ago (2019), the @house_of_8grape had proposed laying out signage to inspire pedestrians to travel into #statenisland further. It would have positioned Empire Outlets as a community leader. 20 of these 6’ signs were written and designed to give a few paragraphs and image about the more notable sights to visit either within walking distance or a short bus ride away. [ In this example, the copy was only a placeholder, as we borrowed the Snug Harbor text from another sample. ] These included: #flagshipbrewery #aliceausten #lighthousemuseum #stgeorgetheatre #snugharbor #minthornestreet #siboroughhall to name a few. This, and 15 other great ideas were met with silence and no responses whatsoever. To this we add: “You can lead a horse to water but you can’t make them think.” Or, it was simply a case of meeting with managers when it’s really the owners and shareholders who can see a vision, and make this happen, an idea that is “outside of the box.”

. Not a bad personal, branded logo. This little beauty gets an “A+.” [ Found on a door on Van Duzer Street ] #statenisland #8grape #approved #knowhere

When luxury brands go awry and the • PRESERVERS at the brand replace the • INNOVATORS (Creative Directors) with designers who are more stayed, consistent, and predictable (all “unseductive” qualities). @gucci can be repaired to climb and surpass LVMH, it’s just going to cost Kering a pretty penny to fix. Personally, I’ve always found this design to be the ugliest (jolie laide) thing to set your eyes upon but, luxury isn’t just about beauty. It’s about SIGNALING to others a particular status and its culture. “How Gucci Fell From High Fashion to Discount Rack” on @bloombergbusiness https://m.youtube.com/watch?v=xbgYIQPIkm8&pp=ygUTR3VjY2kgZGlzY291bnQgcmFjaw%3D%3D #8grape #signaling

This is what growth should look like. #8grape #measuring #profileagency

One may take the SI Ferry or the V-bridge to #knowhere. The home island of @ferrytattoosdays , @wutangclan @cornelius_vanderbilt69 , and the @condenast slingin’ @siadvance . C•O•M•I•N•G S•O•O•N… (July 2024) on the East Shore of Staten Island. There can only be one. #breukiversen #8grape #profileagency

. SPECIAL GUEST: @executive_chef_mike_ Ahhhhhh, the day in a life of a Michelin- trained chef born and raised in @siadvance #statenisland . Amazing food, an amazing chef! ✅

. HOUSE of 8grape (and why we use this term): First, we do a lot of guerrilla and covert work for Public Relations companies (who place us on an NDA). Here is a list of other businesses that use the term “House.” 1. Hospitality and Restaurants: Referring to the establishment itself (e.g., steak-house, ale-house) or the internal operations (front of house, back of house). 2. Music and Entertainment: Referring to a music genre (house music) or the resident performers (house band). 3. Finance and Trading: Referring to firms or entities (brokerage house, clearing house). 4. Publishing: Referring to publishing companies (publishing house). 5. Real Estate: Referring to property management and development companies (house builders, housing associations). 6. Film and Television: Referring to production companies (production house). And there are more…. The usages above highlight the term’s versatility in describing places, organizations, or specific functions within different industries. That’s all. 👍🏼✔️👍🏼✔️🏆👍🏼✔️ Thanks for reading… @breukiversen #8grape #house #profileagency

Sometimes it is different but, often it is usually the same. This is a framework for reaching out and then into markets and people that love the things we do. #8grape #kudos #profileagency #instagood

. Found a recently opened and very beat up @bordendairy can on the side of the road. I cannot imagine what it was used for as my imagination runs away with me. Any ideas? #8grape #noexpiration #profileagency

This is the table of Contents from #11211 Magazine (ran from 2000-2006). Loved doing the handwritten departments with a quill pen. I photographed them so they can be repurposed in 2024-2025 for #Qrape in #statenisland. @breukiversen @house_of_8grape @m2_podcast

Found this gem while walking in #statenisland. Never been one to just blend in, be content with mediocrity, and draw within the lines, follow the rules, etc... Call me an innovator (or early adopter), but never call me boring, banal or balderdash. Well, you could call me a “b” word but only after you’ve Google’d my name. Then, that would be okay. Do it your own way. Be courageous. #8grape #courage #profileagency

This is NOT a bad ad at all. #goodcopywriting Thank you @barrysautobodysi for thinking ‘outside of the box’ and giving people something a little bit more to remember you by. Great work!! @house_of_8grape @breukiversen @siff.nyc #8grape #profileagency

Then there were these days. #8grape #pandemic #profileagency Photography: @julienmcrobertsphoto

The feeling when you finally get in line with WHAT you are meant to do, no holds barred, get got ‘outside of the box, and have deeply ruffled some delicate feathers. It’s hard to believe but, it actually happened. 😳🙂😃🤣 @breukiversen @omg_cpr #8grape #emotional #profileagency@

This was the exterior façade to the voting booths (or rather tables) for Italians who were to decide whether to vote for a Fascist government by selecting either a Yes (Si) or No ballot. The vote was counted and Fascism received 10,000,000 votes noting = Yes and 15,000 who voted = No. #8grape #designmatters #profileagency #designhistory

. Perry Farrell (of Queens, NY) was the lead singer of Jane’s Addiction. Mr. Farrell also created Lollapalooza in the early 1990s. His lyric has continued to transform my mindset whenever I hear anyone complain about anything. The opening lyric (from the song “STOP!”): “SAVE THE COMPLAINTS FOR PARTY CONVERSATION” always makes me smile when I hear someone complain. It means: ‘This is now a party,’ as per their verbal complaint. I thought to share this today, with a smile. Thanks, Perry for this enlightening truth! 😃 #8grape #janesaddiction #profileagency

. TRAINING Staff members will need to be trained in order for the Brand & Design Guidelines to 1. be memorable, and 2. be an executable task into the real world. Machines don’t pay for products and services. People do. And communicating with them in a language they can hear and understand is the most natural part of connection (aka sales). #8grape #breukiversen #profileagency #producers

We often never really know what is going on in someone’s life and never get their full story. It takes time. A lot of time. #8grape #worththewait #profileagency

Like it or Not… Comment below. #8grape #feeling #profileagency

Hiring that Michelin-Trained chef for a very special soirée, graduation, communion, (what have you), is easy. All you have to do is dial a number, send and email or DM @executive_chef_mike_ when it’s convenient for you. A true BBQ grill-master is at your beck and call. Connect before the Summer season becomes a full-blown thing. #executivechefmike @chef_mike_dileo #statenisland

Not for me but, it’s great if you do. Do you say ‘cheers’? IDK #8grape #relief #profileagency

From an old mentor: “Ugly can be fixed but, stupid is forever.” #8grape #nepotism #profileagency #producers

The individual who thinks their business is for EVERYONE ends up speaking to no one. The businesses that don’t grasp this basic marketing truth will cease to be a business, in due time. #8grape #princelings #profileagency

. CREATIVITY: They’ll try to keep you silent, train you to stay within the lines. They teach you to follow and not lead. They’ll also say: ‘NEVER buck against the current’ and ‘Don’t disrupt the status quo.’ It’s bad to stand out—really bad. You are going to get ridiculed and shamed for stepping outside the standard. For being innovative. Deviation is often frowned upon in our society. This training is what most of our schools do. They have rules and those rules must be followed. Professors teach through textbooks to keep students in line—more rules. INNOVATION only happens when you do something that’s never been done before. A seldom realized keyword behind the word innovation is NEW. That’s because “The Old” is the same as it is today as it was back then: ‘old.’ It’s the opposite of the new, the almighty INNOVATION. #8grape #innovation #profileagency #standout

. Maybe this is what they mean by COURAGE. It’s having to face the risk getting ridiculed. It means ZIGGING when others are ZAGGING. It means rising above the fray and daring to stand out. It means rubbing the status quo the wrong way. It means knowing that love and hate aren’t opposites but both are strong emotions. Indifference (unemotional) is the opposite of love and hate. I think to myself: “Okay. I’ll do it.” So, I do. 😎🤓🥸🥳🥺😳😋😌😉🫨🫥🙄 #8grape #omgcpr #profileagency

The POSTER that has caused quite a stir over the last week. FOLLOW OMG @omg_cpr to find out more about the latest updates, pomp and circumstance. #aloha #creategreat #8grape #empirestate

When spirit meets form meets measure meets grape. 🍇 #rendering #até #instamood

Nature advertising to infects and butterflies. 🦋 #flowers #tulips #holland #thisisit

Working, grinding, scraping, shaving and unveiling a lost brand…. Rebuilding a wall using what is and what was once its 40 year history. #8grape #aesthetic #profiling #conversations

. MAYBE OBVIOUS, but well worth mentioning it once again. #8grape #advertising #branding #differences

A wise person once said to me: “It’s simple. There are two things you’ll want to understand about a person (working relationship). One is the CHARACTER and the second is their COMPETENCY.” I thought that statement was both insightful and wise. There is a little more to it than that but, this is an EXCELLENT place to start. It cuts right to the chase. #8grape #humanaspects #profileagency #producer “Do what you say you are going to do,” speaks to both a persons competency and character. Their actions always speak louder than their words do.

. AHOY! [ Chapter 4. ] BUSINESS COACHING for CEOs, leaders, and entrepreneurs is a skill set best served when learned from a seasoned pro (name is intentionally withheld). B2B This coaching program is ONLY for leading captains who are responsible for seafaring crews of 50 to 500 crew members (teams). Having a plan isn’t worth much unless you have actual strategies to stay afloat and keep your head above water. #8grape #breukiversen #profileagency #nyc

Candles, bushes, ice, fire, sun, night, dirt, white, this, this, this, these. Then, then, then, those. It’s the weekend and a time to recalibrate with gimbals. #8grape #thisthen #profiling #instagood

. STATEN ISLAND demographics as they were (but, are now changing dramatically) year over year, since 2020. There are days. And, then there are other days. 👉🏼👍🏼

Here’s to an early Eclipse. #8grape #moonsun #profileagency

A THING TO THINK ABOUT. Her pallor was green as the freshest spring grass. Her nose was long with an odd type of crook at its end so that she could smell afar distance away. She avoided the shower, tub, moisturizer and tears as to not lay waste to her freshly minted skin. #8grape #creativewitch #profileagency

. WORDS MATTER. The bottom of the sign was added-on at a later date. I HAVE SOME Questions: Does this actually refer to STANDING or to PARKING? We drove there and had some questions. #laceysbridgetavern With the additional word on the right side which reads: “Anytime” does this insinuate that “NO STANDING” to left may mean “sometimes?” Is sitting okay? How about walking or pacing back and forth? #8grape #wordsmatter #profileagency

A COMPANY (or business) will use the same THREE EXCUSES as to why their businesses are FAILING. The story goes like this: “We: • are undercapitalized and underfunded. • don’t have the right staff or right talent. • aren’t doing well because of the economy.” Same THREE EXCUSES, right on time, like clockwork. We say: “BALDERDASH!!!” We know with certainty that this is not the case. It never was. The solution is to gather and have a deep understanding your customers and their needs. If you fulfill this need, the customers will find you. Once they do, they will never leave. If you DON’T FIND their need, want, or desire, the truth is, your business never really mattered to them in the first place. #8grape #thetruth #profileagency

8grape monthly newsletter. When we purchase a product that is a brand name, what is it that we are actually buying? It is a pair of 1. tennis shoes, 2. a coffee, 3. a watch, 4. a motorcycle or something else. We can argue that 1. Can signifies “Victory” 2. Can signify “Community” 3. Can signify “Status” 4. Can signify “Rebellion” so, the something else we are actually buying is an identity and/or a Lifestyle. #8grape #nobrandnames #profiling #♥️

Circa 2016, POP Sandwich Board for Café Via Espresso in Astoria (named after J. Astor), Queens. This type of sign and others like it drove in new customers and new sales. New text and copywriting was changed every other day. @cafe_via_espresso served @quimbayancoffee next to @noisette_cafe one Avenue away from @thecornerspotnyc 8grape.com/query Two thumbs up 👍🏼 or down👎🏼

It was a beautiful day, sunny and clear. Then, a few clouds drifted overhead but this was nothing to worry about. Beautiful, clear, sunny, clouds, and worry, all have their perceptions but the perspective on each depended on acquiring an accurate point of view nearing 360°. This perspective is only found in the few. #8grape #signals #profileagency

These could be STAND ALONE Headlines for practically any business. They’re poignant, efficient (not terribly entertaining), concise and arguably accurate. “I wouldn’t wish this type of hell on the worst fiend.” “Do unto others before they do unto you.” #whatis8grape #8grapequotes #hellagram #paved

This is when Digital Signage goes on the blink. There is an aesthetic there you couldn’t have composed for yourself. #8grape #mishapbeauty #profileagency #blink

An Invitational Poster (cropped) for an upcoming April event. Execution is based on the “Advertising & Branding on steroids and crack” presentation from The Query program [ 8grape.com/query ]. The projects are now starting to get more exciting and risqué. #8grape #livedangerously #OMGcpr #profileagency

. The Anomaly: What is different? What is unique? What is poetry except a song in your head with no music but only vowels, consonants, letters, words, and sentences as the notes, motifs and phrases. They stay with us or they leave. #8grape #lyrics #profileagency

From “The Query” which is in its final stages of development. It’s an ever-evolving process (tightening and refinement). The feedback is extraordinarily helpful: “ At first I was apprehensive at dedicating so much of my precious time to some guys meandering thoughts. Six (or 8) hours, are you kidding me?!? How can Breuk know my goals better than me? Put trust into the process as he breaks it down. It will give meaning to your brand as it defines your purpose. Understanding his ideas revitalized my entire approach on how I will attain my business goals. It not only gave me the knowledge I needed but the structure I require to make shit happen.“ — NAME is soon to be released… #8grape #testimonial #thequery

Maybe it is time to get on the bandwagon. 8grape.com/query The price is going up again (by 25%) next week. Nothing else like it around. #8grape #shoptilyoudrop #profileagency

Too often we see flyers, ads, and emails that are informative, logical and functional. These are messages that convey FEATURES and FUNCTIONS and if it doesn’t move us emotionally or subconsciously, we ignore it. 😤 Moreover, we feel like we are being sold to. Moreover, this type of messaging is BORING. 😞 3% of the time they’ll hit us at the exact moment we happen to need that (person, place or thing). Our question is: What about the other 97% of the time? We resent being sold stuff. We are subject to 10-30K of these BORING messages every single day. DISRUPTION and being REMARKABLE leaves us feeling good about a message so when we are ready to buy… your flyers, ads and emails will be under consideration and where we’ll spend our money. #8grape #disruptive #remarkable #profileagency

It is logical to think that improvements need to be made in the physical world, in reality. This is often a costly endeavor. Our argument is that we can psychologically change the way a business is perceived using neuroscience, almost exclusively. How a person, place, or thing is perceived has value, and this can be done through rebranding. It is a matter of adjusting their PROFILE and how they show up in the world. Branding is how we perceive things. Branding are the thoughts and feelings people have about a business when they aren’t there. 8grape.com/query is a great place to start. #8grape #brandprofile #profileagency

. Truth. Love or hate the idea… we don’t care. This is what we do. Some love it and some hate it… let’s go… or NOT. We aren’t built for everyone but those in the know, know us. #8grape #moralvalues #profileagency.

. Yes, businesses should ASK a lot of questions before hiring a Social, Marketing, Advertising or Design vendor. TELL THEM you want to see the RESULTS first before hiring them. Before you jump the gun, see 8grape.com/query to see a great client list, and ask about RESUlTS. #8grape #washington #profileagency

. Take this (reason for being) as a Cliché or not, we don’t care. This is truly something we believe in and are happy to NOT make as much money doing so. It’s not so much about morals and values as it is about following the natural laws of Entropy. #8grape #temperature #climate #profileagency

. This includes: 1. Most hard alcohol(s) over 40% abv. 2. Narcotics (all). 3. WMDs and biological weapons (all). 4. Most tobacco products (except cigars). 5. Pharmaceuticals that cause any side effects. 6. Propaganda-based mainstream media. People, places, and things that create division or promote negativity, rather than BEAUTY or LOVE as their MODUS OPERANDI. #8grape #purpose #profileagency

Surprisingly, this was an EXCELLENT whiskey. I WOULDN’T do it justice by sharing my personal opinion on the flavor profile but will say that is better than J. Walker Red and on par with J. Walker Black. And, the decanted version was quite wonderful. I believe it is named after the streets in SoHo which I walked past every evening in the 80s, after work when it was desolate, dark and quiet. It never felt unsafe, even when it was. #8grape #mercerprince #profileagency